The Power of Playlisting: How It Works and Why It Matters

As an emerging artist, expanding your audience and getting your music noticed can be challenging. One of the most effective strategies in today’s digital landscape for Music Marketing and Promotion is playlisting. But what exactly is playlisting, and how can it enhance your music career? With this article, we will explore the fundamentals of playlisting, its significance in the music industry, and how you can use it to connect with new listeners and build your fanbase.

What is Playlisting?

Playlisting is the process by which streaming platforms or independent curators create lists of songs tailored to specific genres, moods, or themes. These playlists can range from Hip-Hop and Pop to calming background music or high-energy party tracks. The goal is to provide a curated listening experience that caters to various tastes and situations.

Streaming platforms like Spotify, Apple Music, and Deezer have their own editorial playlists, curated by in-house teams. Additionally, independent platforms and curators, such as YouTube channels like Trap Nation or House Nation, and individuals like Alex Rainbird Music or The Drunken Coconut, also create popular playlists using these platforms.

Why is Playlisting Important?

In today’s digital age, technology has revolutionized how we consume music. Streaming and downloading have become the predominant methods of accessing music, making playlisting a crucial aspect of music discovery and promotion.Playlists have become a primary source for discovering new artists and songs. A well-curated playlist can introduce listeners to music they might not encounter otherwise.

For artists, being included in popular playlists can lead to significant exposure. It’s a way to reach potential fans who might never have come across their music through traditional means.

How Do Artists Benefit from Playlisting?

Being featured on a playlist can dramatically boost an artist’s visibility. This exposure can lead to more streams (which can contribute to an artist’s overall popularity and streaming revenue), followers, and potentially new fans, playlists can introduce an artist’s music to listeners who might not have found it otherwise, expanding their fanbase.

However, it’s important for artists to view playlisting as a part of a broader promotional strategy rather than the sole focus. Relying exclusively on playlisting can be risky, as there is no guarantee that a track will be featured repeatedly. Building a strong social media presence, performing live, and engaging with fans directly are also crucial for long-term success. This is why we also suggest artists create “artist playlists” that include your music with other similar artists or if your catalogue is large enough, have one big playlist with all of your songs. This way when people are drawn to your profile via other avenues, we can easily switch them from interested parties to fans.

How to Get Your Music Playlisted

In order to get into playlists artists require strategy, networking, and sometimes, professional help. Some steps could be: identify playlists that align with their music style, connect with playlist curators (reaching out via social media, email, or through mutual connections in the industry), ask for professional services (Horus Music offers playlisting services where they pitch your music to playlist curators and editors for a fee) and, last but nor least, pitch your music. When contacting curators, be professional and concise. Provide a brief introduction, a link to your music, and explain why your track would be a good fit for their playlist.

Playlisting is a powerful tool in the modern music industry, offering artists the chance to reach new audiences and gain significant exposure. While it is an essential part of Music Marketing and Promotion, it should be complemented with other efforts like building a robust online presence and engaging with fans directly. By understanding how playlisting works and strategically leveraging it, artists can enhance their visibility and grow their fanbase effectively.